JACKSONVILLE, Fla. -- By the time April rolls around, hundreds of thousands of vacationers will flock south to catch some Florida rays.
As great as that is for beach towns like Jacksonville Beach, there is one consistent problem that never seems to go away: Parking. That's why Jacksonville Beach Mayor Charlie Latham is making parking a top priority in the new "Downtown Action Plan".
"We're the victim of our own success," says Lathtam. "When you make a nice environment like we have here, you get a lot of people who want to move in and a lot of people who want to visit."
When the vacation season hits, it becomes a balancing act for the city.
"Three nights a week for six or seven months a year we need extra parking, other than that they'd sit empty."