Blue Cross and Blue Shield of Florida Names the United Way's Born Learning Program Winner | Community Spirit

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Blue Cross and Blue Shield of Florida Names the United Way's Born Learning Program Winner
Blue Cross and Blue Shield of Florida Names the United Way's Born Learning Program Winner

 Blue Cross and Blue Shield of Florida, Inc. (BCBSF) has named United Way’s Born Learning program the September/October winner of its The Pursuit social media campaignThe Born Learning program is a result of a partnership between United Way of America, the Ad Council, Civitas and Families and Work Institute, helping parents, caregivers and communities create quality early learning opportunities for young children. As many communities are concerned with children attending school unprepared, United Way’s Born Learning program provides parents, grandparents, informal caregivers and professional child care providers with educational materials on how to boost school readiness in order to help children succeed academically. 

Designed to highlight and reward non-profit organizations that assist Floridians in their pursuit of health, each month BCBSF’s The Pursuit campaign features three philanthropic organizations on the company’s Facebook page that have created new health, wellness, educational or social empowerment opportunities for underserved communities throughout the state. Florida residents are then invited to vote for the non-profit that most resonates with them.  BCBSF awards $3,000 to the non-profit with the most votes, and gives the runners-up $1,000 each.

Organizations being featured in the month of November include:


  •  Leukemia & Lymphoma Society – The Leukemia & Lymphoma Society is the world's largest voluntary health agency dedicated to blood cancer. LLS funds lifesaving blood cancer research around the world and provides free information and support services. Their mission  is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.
  • Florida Literacy Coalition – One in five adults in Florida is illiterate. The Florida Literacy Coalition (FLC) works to combat this problem as a statewide literacy resource and support center by promoting, supporting and advocating for the effective delivery of quality adult and family literacy services in the state of Florida.  FLC provides a range of services to support more than 300 adult education, literacy and family literacy providers throughout Florida. Special emphasis is placed on assisting community based literacy organizations with their training and program development needs.
  • ALS Association Florida Chapter – As the only national not-for-profit health organization dedicated solely to the fight against ALS, the ALS Association, Florida Chapter offers care to over 800 ALS patients living in Florida and funds research to find the cause and cure for ALS. The Florida Chapter is part of a nationwide network of local ALS Association chapters all working toward the same goal – to one day find a cure for this insidious disease. Through care, advocacy, research, education and support the ALS Association works to empower those with ALS. Every year, they invest millions of dollars in research conducted by the best and brightest scientists in the world.

Started in early 2011, previous Pursuit winners include Florida’s Vision Quest (March), Rails to Trails Conservancy (April), Memories of Love (May), the PACE Center for Girls (June), American Red Cross Disaster Relief Fund (July) and Epilepsy Foundation of Florida (August). 


Visit The Pursuit winners page for more details on all honored organizations, to vote for your November non-profit of choice at BCBSF’s Facebook page and share your vote with friends to help ensure your pick gets the win!


Blue Cross Blue Shield of Florida: In Pursuit of Health

Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry, dedicated to providing progressive health solutions to support all Floridians in their pursuit of health.  Through wellness education, personal interaction and guidance, community involvement and a variety of cost-conscious health coverage options, we strive to promote health and well-being throughout the state of Florida. 


Since 1944, the company has worked to meet the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at



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